Our team of FMCG consultants.
At your service.
Dedicated to helping your sales, retail, and operations teams build stronger supplier-retailer partnerships.

Built in the GCC.
Built for the GCC.

Founded by Jean-Marc Gilg, who spent years on both sides of the supplier-retailer table, ADVSELL understands that this relationship is often the single biggest driver of growth. As the official GCC partner of the Advantage Group, it introduced the global benchmark standard to the region and has since expanded into commercial training and retail technology to support the full supplier-retailer cycle.

49

Global markets covered by the Advantage Report

130,000

Number of retailer and supplier

50+

Leading FMCG brands served across the GCC.

10+

Years of experience in the GCC market

A message from our founder
I've always believed that the strongest businesses are built on relationships, not transactions. In the GCC, where trust still defines how commerce works, that belief isn't just a value, it's a strategy.
Founder
Jean-Marc Gilg
Founder & CEO
With over 20 years of experience working with renowned international FMCG giants like Mars and PepsiCo across Europe, Asia, and the Middle East, Jean-Marc has excelled from his initial role as a customer representative to becoming the Sales Strategy and Capability Director for Asia and MENA at PepsiCo. In 2014, he founded ADVSell, specializing in highly effective sales consulting, strategy, capability training, and project delivery for prominent FMCG players such as PepsiCo, Hersheys, Bayara, and regional distributors.
Linkedin
jmgilg@advantagegroup.comjm.gilg@advsell.me
+971 50 459 5113

The experts behind ADVsell

Our team combines decades FMCG experience with a deep GCC regional experience.

 Martin Gilg

Martin Gilg

Marketing & Growth Manager

Dinesh Purohit

Dinesh Purohit

Commercial Director

Isabelle Gilg

Isabelle Gilg

Administrative Director

Alicia Risley

Alicia Risley

Program Manager

Itziar Irusta

Itziar Irusta

Business Development Manager

How we work

Core Values

Partnership

We build relationships that drive growth. Your success is our success.

Trust

Built over years of delivering results. The foundation of everything we do.

Data

Every decision grounded in evidence. Intelligence that transforms action.

Anticipation

We see what's coming and help you get ahead. Always one step forward.

Mission

Our mission is to help FMCG suppliers and retailers in the GCC and MENA understand each other better and perform better together. We believe the supplier-retailer relationship is the strongest lever for commercial success. Long-term growth is built on relationships and partnerships grounded in data, capability, and trust.

Visit Us

Dubai Office

Reef Tower, Cluster O, JLT Dubai, UAE

Email

info@advsell.me

Phone

+971 56 171 4007

Map location

Frequently
asked questions

Ready to build partnerships that actually perform?

Get a consultation with our experts and see where you rank against your competitors in the GCC.