to Improve Your Operations data
How Retail Technology Powers Every Department
Modern retail is complex. Your supply chain, sales, merchandising, and operations teams face constant challenges—out-of-stocks, slow negotiations, fragmented data, knowledge silos. Retail technology solutions address these critical pain points by equipping your teams with the right tools to execute faster, smarter, and more consistently. Whether you need real-time shelf visibility, streamlined contracts, data-driven decisions, or scalable best practices, we have the technology built for FMCG.
Four Solutions. Every Challenge Solved.
Transform Retail Data Into Smarter Decisions
Hypertrade platform helps retailers and suppliers turn raw data into clear, actionable insights that drive faster decisions and consistent execution across your entire network.
Drive Your Shelf Execution to Perfection With Visual Intelligence
Get real-time visual intelligence into shelf compliance, stock levels, and execution performance—helping you catch issues before they cost you sales.
Streamline Your Negotiation and Contract Management Process
ULiT is an end-to-end SaaS platform that helps retailers and suppliers optimize negotiations, manage contracts, and increase revenue—all in one place.
Scale Your Best Practices Across Your Organization
WeGrow helps you capture, share, and scale proven commercial practices across your FMCG organization and other markets without duplicating effort.
What our clients say
Bayara has partnered with ADVSell in crafting the majority of our sales training materials and courses. The ADVSell team's profound understanding of FMCG and Modern Retail has proven invaluable for our company, benefitting everyone from our Frontliners to Key Account Managers. Over the course of almost a decade, our sales team has consistently enhanced their competencies and performance, thanks to the implementation of the sales academy.
Jean-Marc Lourau
Former CEO Bayara / Savola Foods - Bayara
ADVSell played a pivotal role in shaping Twinings' Modern Trade strategy and subsequently supported us in achieving significant business results with our distributor partners in UAE and KSA. Having a team that comprehensively understands local markets and effectively drives KPI achievements has been a tremendous added value to our collaboration.
Gildas Ricordel
Former MENA Head / Twinings
Collaborating with Advantage Survey has proven to be a strategic asset for our retail operations. The platform has empowered us to deliver precise feedback to our suppliers, resulting in significant enhancements in our overall relationship. Moreover, the insights gained have uncovered cost-effective opportunities, particularly in the realm of strategy communication.
Tom Harvey
General Manager Commercial / Spinneys LLC
Advantage Group's annual survey has been instrumental in enhancing our engagement with key manufacturers and suppliers at MAF. The platform offers valuable insights and benchmarks for our joint business plans fostering improved communication, more frequent & structured meetings, and ultimately delivering superior results.
Luc Charrier
Former Head of merchandising Omnichannel UAE
At P&G, Advantage Survey has been a cornerstone for monitoring our performance with retail partners for years. The detailed feedback and insights empower us to engage in strategic discussions with retailers and provide crucial support to our distributor teams in daily operations. The tool effectively reinforces our commitment to a customer-first attitude in the market.
Mehdi Khadraoui
Senior Director Global Customers / Procter & Gamble
