Insights & resources for FMCG success
Stay updated on retail trends, supplier strategies, and market insights that matter to your business in the GCC.
FMCGThe FMCG Industry: Categories, Channels, and What's Shifting in the GCC
How the FMCG industry breaks down by category and trade channel, and what is actually shifting in the UAE and Saudi Arabia right now.
· 6 min read
FMCGFMCG Companies in the GCC: The Global Giants and the Local Groups Shaping the Market
The FMCG companies shaping the UAE and Saudi market: the global multinationals and the major local and regional groups competing alongside them.
· 7 min read
FMCGWhat Is FMCG? Definition, Meaning, and Examples
FMCG explained: the definition, key characteristics, real examples, and how big the global fast-moving consumer goods market actually is.
· 9 min read
Category ManagementHow AI and Machine Learning Change Assortment Optimization
Machine learning turns assortment optimization from a quarterly exercise into a continuous one, and what it doesn't replace.
· 5 min read
Category ManagementThe Assortment Optimization Process, Step by Step
A practical walkthrough of the assortment optimization process: ABC analysis, store clustering, and the continuous listing-delisting cycle retailers use.
· 7 min read
Category ManagementWhat Is Assortment Optimization? A Guide for Retailers and FMCG Suppliers
Assortment optimization explained: what it is, why it drives sales and margin, and the five-step process retailers and FMCG suppliers use to get it right.
· 6 min read
Retail PartnershipsThe Must-Win Battles Framework: How to Build a JBP Your Retail Partner Will Actually Prioritize
Most JBPs try to cover everything and prioritize nothing. The Must-Win Battles framework helps FMCG suppliers focus their retailer plan on what matters.
· 9 min read
Retail PartnershipsWhat Is Joint Business Planning (JBP)? A Guide for FMCG Suppliers and Retailers in the GCC
Joint business planning explained for FMCG suppliers and retailers in the UAE and Saudi Arabia: what it is, how it works, and where most JBPs fail.
· 10 min read