into smarter decisions
Actionable insights
Stop drowning in data. Transform complex information into clear decisions your teams understand and can act on immediately.
Faster decision-making
Align your entire team around data-driven priorities. Reduce planning cycles from weeks to days.
Consistent execution
Same decisions across all stores and teams. Fewer debates, more reliable results.
The retail data transformation Saas
ADVSELL partners with Hypertrade to help you move beyond data dashboards to make decisions that are aligned, prioritized, and actually executed. Hypertrade sits at the intersection of real retail complexity, high-quality data, and human judgment—combining assortment, pricing, promotion, and shopper insights to turn insight into action. Technology should sharpen decisions, not hide them behind more charts.
Transform your retail journey with data-driven insights built on retail expertise & AI
The hypertrade Method
Business alignment
Understand your priorities and structure your critical decisions (category, promotion, supplier, shopper) into one clear framework.
Data integration
Connect your data sources and automate flows so you're always working with current, accurate information.
Build & configure
Analyze patterns, build decision models, and fine-tune recommendations to reflect your real business constraints.
Launch & optimize
Go live, validate results, and continuously improve as your teams scale impact.
What our clients say
Bayara has partnered with ADVSell in crafting the majority of our sales training materials and courses. The ADVSell team's profound understanding of FMCG and Modern Retail has proven invaluable for our company, benefitting everyone from our Frontliners to Key Account Managers. Over the course of almost a decade, our sales team has consistently enhanced their competencies and performance, thanks to the implementation of the sales academy.
Jean-Marc Lourau
Former CEO Bayara / Savola Foods - Bayara
ADVSell played a pivotal role in shaping Twinings' Modern Trade strategy and subsequently supported us in achieving significant business results with our distributor partners in UAE and KSA. Having a team that comprehensively understands local markets and effectively drives KPI achievements has been a tremendous added value to our collaboration.
Gildas Ricordel
Former MENA Head / Twinings
Collaborating with Advantage Survey has proven to be a strategic asset for our retail operations. The platform has empowered us to deliver precise feedback to our suppliers, resulting in significant enhancements in our overall relationship. Moreover, the insights gained have uncovered cost-effective opportunities, particularly in the realm of strategy communication.
Tom Harvey
General Manager Commercial / Spinneys LLC
Advantage Group's annual survey has been instrumental in enhancing our engagement with key manufacturers and suppliers at MAF. The platform offers valuable insights and benchmarks for our joint business plans fostering improved communication, more frequent & structured meetings, and ultimately delivering superior results.
Luc Charrier
Former Head of merchandising Omnichannel UAE
At P&G, Advantage Survey has been a cornerstone for monitoring our performance with retail partners for years. The detailed feedback and insights empower us to engage in strategic discussions with retailers and provide crucial support to our distributor teams in daily operations. The tool effectively reinforces our commitment to a customer-first attitude in the market.
Mehdi Khadraoui
Senior Director Global Customers / Procter & Gamble
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