ADVSELL

Retailer

Develop supplier collaboration and ensure
commercial excellence

Manage supplier performance objectively, build stronger partnerships, and drive consistent execution across your retail network.

Your challenges are not new to us

Knowing your company's rank among competitors is only half the equation. It shows where you stand, not why or how to improve. Our benchmarking and advisory services reveal why and provide steps to close the gap.

THE WHAT

A supplier isn't meeting your standards but you don't know why

THE WHAT

Supplier performance is inconsistent across your network

THE WHAT

Shelf compliance and promotion are inconsistent across locations

The Advantage Method

Here’s how we turn raw retailer feedback into a clear, actionable plan to grow your performance and partnerships.

Ratings and Rankings

See exactly where you stand against competitors in the eyes of retailers.

Interviews

Capture honest sentiment and commentary that drives focus on what matters most.

Insights

Identify strengths, weaknesses, and opportunities with a prioritized roadmap for improvement.

Track Progress, Monitor

year-over-year improvements and prove your commitment to real growth.

Our expertise

We combine retailer feedback, competitive benchmarking, and actionable insights to help suppliers improve relationships and grow in the GCC.

What our clients say

Bayara has partnered with ADVSell in crafting the majority of our sales training materials and courses. The ADVSell team's profound understanding of FMCG and Modern Retail has proven invaluable for our company, benefitting everyone from our Frontliners to Key Account Managers. Over the course of almost a decade, our sales team has consistently enhanced their competencies and performance, thanks to the implementation of the sales academy.

Jean-Marc Lourau

Former CEO Bayara / Savola Foods - Bayara

ADVSell played a pivotal role in shaping Twinings' Modern Trade strategy and subsequently supported us in achieving significant business results with our distributor partners in UAE and KSA. Having a team that comprehensively understands local markets and effectively drives KPI achievements has been a tremendous added value to our collaboration.

Gildas Ricordel

Former MENA Head / Twinings

Collaborating with Advantage Survey has proven to be a strategic asset for our retail operations. The platform has empowered us to deliver precise feedback to our suppliers, resulting in significant enhancements in our overall relationship. Moreover, the insights gained have uncovered cost-effective opportunities, particularly in the realm of strategy communication.

Tom Harvey

General Manager Commercial / Spinneys LLC

Advantage Group's annual survey has been instrumental in enhancing our engagement with key manufacturers and suppliers at MAF. The platform offers valuable insights and benchmarks for our joint business plans fostering improved communication, more frequent & structured meetings, and ultimately delivering superior results.

Luc Charrier

Former Head of merchandising Omnichannel UAE

At P&G, Advantage Survey has been a cornerstone for monitoring our performance with retail partners for years. The detailed feedback and insights empower us to engage in strategic discussions with retailers and provide crucial support to our distributor teams in daily operations. The tool effectively reinforces our commitment to a customer-first attitude in the market.

Mehdi Khadraoui

Senior Director Global Customers / Procter & Gamble

Schedule a discovery call

Reserve a slot with one of our consultants and see how it can help your organization.