teams in retail
Transform your sales team into strategic partners
Your sales teams are your frontline at retail. Whether they're Key Accounts managers, Trade & Shopper managers, or Category managers, they need the right skills to negotiate effectively and build stronger partnerships
We deliver training programs that enhance efficiency, streamline processes, and develop the capabilities your teams need to succeed
49+
Countries worldwide
30+
Years of FMCG expertise
2000+
Retail professionals trained
Our training solutions
Strategic sales training with our experts
Structured programs designed for your sales teams. Build critical retail sales skills, negotiation, category strategy, retailer management, and execution discipline through workshops, coaching
Personalized learning at scale
Sthrive personalizes training experiences with AI, gamified learning, and comprehensive content to build skills at scale. Adapt to each team member’s role, skill level, and learning pace
Learning platform built for your organization
A custom learning management system designed specifically for your retail and FMCG organization. Own your training platform. Control your content. Build learning pathways aligned with your culture and strategy.
Built in the GCC.
Built for the GCC.
Founded by Jean-Marc Gilg, who spent years on both sides of the supplier-retailer table, ADVSELL understands that this relationship is often the single biggest driver of growth. As the official GCC partner of the Advantage Group, it introduced the global benchmark standard to the region and has since expanded into commercial training and retail technology to support the full supplier-retailer cycle.
49
Global markets covered by the Advantage Report
130,000
Number of retailer and supplier
50+
Leading FMCG brands served across the GCC.
10+
Years of experience in the GCC market
What our clients say
Bayara has partnered with ADVSell in crafting the majority of our sales training materials and courses. The ADVSell team's profound understanding of FMCG and Modern Retail has proven invaluable for our company, benefitting everyone from our Frontliners to Key Account Managers. Over the course of almost a decade, our sales team has consistently enhanced their competencies and performance, thanks to the implementation of the sales academy.
Jean-Marc Lourau
Former CEO Bayara / Savola Foods - Bayara
ADVSell played a pivotal role in shaping Twinings' Modern Trade strategy and subsequently supported us in achieving significant business results with our distributor partners in UAE and KSA. Having a team that comprehensively understands local markets and effectively drives KPI achievements has been a tremendous added value to our collaboration.
Gildas Ricordel
Former MENA Head / Twinings
Collaborating with Advantage Survey has proven to be a strategic asset for our retail operations. The platform has empowered us to deliver precise feedback to our suppliers, resulting in significant enhancements in our overall relationship. Moreover, the insights gained have uncovered cost-effective opportunities, particularly in the realm of strategy communication.
Tom Harvey
General Manager Commercial / Spinneys LLC
Advantage Group's annual survey has been instrumental in enhancing our engagement with key manufacturers and suppliers at MAF. The platform offers valuable insights and benchmarks for our joint business plans fostering improved communication, more frequent & structured meetings, and ultimately delivering superior results.
Luc Charrier
Former Head of merchandising Omnichannel UAE
At P&G, Advantage Survey has been a cornerstone for monitoring our performance with retail partners for years. The detailed feedback and insights empower us to engage in strategic discussions with retailers and provide crucial support to our distributor teams in daily operations. The tool effectively reinforces our commitment to a customer-first attitude in the market.
Mehdi Khadraoui
Senior Director Global Customers / Procter & Gamble
Schedule a discovery call
Reserve a slot with one of our consultants and see how it can help your organization.