Customized design
Research built specifically for your FMCG business questions and priorities.
Targeted coverage
Reach the exact retailers, distributors, and customers that matter to your FMCG strategy.
High-impact insights
Deliver the specific, actionable intelligence you need to drive commercial decisions.
Research designed around your needs
Through an in-depth needs assessment, we design research adapted to your specific business context. We build competency-based surveys customized to your priorities and combine depth interviews with retailers and distributors to uncover real-life experiences and actionable recommendations. Gain feedback from all your important channels QSR, HORECA, distributors, and more.
The Advantage Method
Here’s how we turn raw retailer feedback into a clear, actionable plan to grow your performance and partnerships.
Ratings and Rankings
See exactly where you stand against competitors in the eyes of retailers.
Interviews
Capture honest sentiment and commentary that drives focus on what matters most.
Insights
Identify strengths, weaknesses, and opportunities with a prioritized roadmap for improvement.
Track Progress, Monitor
year-over-year improvements and prove your commitment to real growth.
What our clients say
Bayara has partnered with ADVSell in crafting the majority of our sales training materials and courses. The ADVSell team's profound understanding of FMCG and Modern Retail has proven invaluable for our company, benefitting everyone from our Frontliners to Key Account Managers. Over the course of almost a decade, our sales team has consistently enhanced their competencies and performance, thanks to the implementation of the sales academy.
Jean-Marc Lourau
Former CEO Bayara / Savola Foods - Bayara
ADVSell played a pivotal role in shaping Twinings' Modern Trade strategy and subsequently supported us in achieving significant business results with our distributor partners in UAE and KSA. Having a team that comprehensively understands local markets and effectively drives KPI achievements has been a tremendous added value to our collaboration.
Gildas Ricordel
Former MENA Head / Twinings
Collaborating with Advantage Survey has proven to be a strategic asset for our retail operations. The platform has empowered us to deliver precise feedback to our suppliers, resulting in significant enhancements in our overall relationship. Moreover, the insights gained have uncovered cost-effective opportunities, particularly in the realm of strategy communication.
Tom Harvey
General Manager Commercial / Spinneys LLC
Advantage Group's annual survey has been instrumental in enhancing our engagement with key manufacturers and suppliers at MAF. The platform offers valuable insights and benchmarks for our joint business plans fostering improved communication, more frequent & structured meetings, and ultimately delivering superior results.
Luc Charrier
Former Head of merchandising Omnichannel UAE
At P&G, Advantage Survey has been a cornerstone for monitoring our performance with retail partners for years. The detailed feedback and insights empower us to engage in strategic discussions with retailers and provide crucial support to our distributor teams in daily operations. The tool effectively reinforces our commitment to a customer-first attitude in the market.
Mehdi Khadraoui
Senior Director Global Customers / Procter & Gamble
It’s time to catch up with your competitors
For years, competitors have used Advantage Report to strengthen retailer relationships, optimize performance, and gain a competitive edge. If your company isn't leveraging this data, you’re already falling behind.
Schedule a discovery call
Reserve a slot with one of our consultants and see how it can help your organization.